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As an avid fan of Bryl's Boutique on Barry's High Street, I just couldn't wait to see what delights owner, Ann Bryl had chosen for the new season. Spring at Bryl's is always...
SERIOUSLY STYLISH
I know this could be said for most boutiques but I speak from the heart, and my purse, when I say that I'm never disappointed when I walk through the door. Ann is introducing an exciting new label for mother of the bride and guests and I must say I was looking forward to seeing the new collection.
What are your thoughts on the Spring collections Ann?
I get excited each season when the new collections come in, but this season, I'm really excited, especially about the new label but I'll talk more about that later.
I'm seeing lots of colour.
Yes, this season is dominated by colour. It's a recurring theme across all of the brands. The striking shades bring silk blouses and elegant dresses to life, whilst the neutral tones lend themselves to relaxed and wearable separates. Florals are inescapable too with Great Plains' collection using hyper florals and Japanese style designs and impressionist prints, while Nougat takes a trip to the tropics with Hawaiian inspired bold floral prints in clashing brights.
Classics seem to be en vogue...
Yes, style is really back in style. There are lots of nipped-in waists reminiscent of the Forties and Fiftees and pleats are still a firm fashion favourite.
Is retro still fashionable?
Definitely. All the brands are tipping their hats to the seventies, so it's still cool to be boho and Vale ladies shouldn't be in any rush to say goodbye to their inner hippy. There'll be lots of draped hanker-chief dresses, strapless jumpsuits and beach cool kaftans, meaning this summer could very well be endless.
How about footwear? What are Ugg Australia doing?
They've brought out some amazing flip flops, sandals and wedges for the spring/summer in really pretty neutral shades. If anyone has ever owned a pair of Ugg boots, they'll know how comfortable they are and the same goes for their summer footwear. They use the best quality sheepskin available which keeps your feet cool and warm at the same time. We've also got the new Fit Flop range which promise to tone and tighten your leg muscles while you walk in them.
And your new label?
We can always count on French Connection, Nougat and Ted Baker to offer a beautifully tailored or statement piece for weddings, Ascot or the Polo but my customers want and expect something different and I'm delighted to be able to offer it to them. I've now introduced Kate Cooper, a brand that cannot be found on the High Street. This label is an extremely feminine and aesthetic collection of timeless and versatile pieces that guarantees to bring out the softer, feminine side of summer dressing. The pieces are stunning boutique-style occasion wear without the high price tag. Our window of Kate Cooper pieces has certainly made an impact!
What's been the reaction so far?
Incredible. So many of my customers have said that they almost dread having to buy an outfit for that really special occasion because there's nothing out there that's different and everybody ends up looking like clones. That's not the case with Kate Cooper. The designs, fabrics and colours really make you stand out from the crowd. I only ever order just a few of each size so my customers aren't likely to bump into someone else in the same design.
What do you think customers return to you?
It always comes down to good service. I'm also proud to have my daughters Natasha and Lousha working with me. We get to know our customers, know what they like and what suits their body shape and will suggest items that we know will work for them. My prices are competitive. I have a fantastic range of brands that my customers have come to rely on. I really enjoy my job and I think that's what must come through.
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SISTER MAGAZINES
 
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