With six practices to its name, supported by thirty four employees who work extremely hard to provide the sort of care and attention that they would expect to be given themselves, it's no wonder that Davies and Jones Optometrists have survived in the industry for so long.

UNPARALLELED VISION

We spoke to office manager, Melissa Houlker on the practices.

Tell us about the Davies and Jones philosophy...

Davies and Jones has striven to be a quality independent optometrist that hasn't chased the retail model but rather has looked at the whole process of providing family eye-care for the 21st century. Through training and education of every team member, they have endeavoured to make each part of the process a valuable part of the whole, whether this involves patient contact at the time of making the appointment, just walking through the door, examining the eyes and offering guidance and advice.

In taking part in professional education and training, including providing ongoing professional development inhouse through Peer Review, or funding staff training to further their careers and through working with professional committees and Cardiff University, the Company delights in innovating care pathways in community eye-care such as the purchase of an OCT instrument which allows three dimensional modelling of lesions within the retina and a specialised scanner, an Optomap, one of only four in locations in Wales. We can provide stereo optic nerve photography which is used to help manage those who have or may have glaucoma and run specialised low vision clinics through the members of our team who provide the Welsh Government's Welsh Eye Health Initiative Low Vision Aid scheme. All our Optometrists are WG's Primary Eyecare Acute Referral Service accredited, providing emergency eyecare in community settings. We can provide Orthokeratology, a process of reshaping the cornea not unlike the use of laser to correct short sight, but using contact lenses instead.



Why do you think people like coming to to Davies and Jones?

We've been here a long time - we've built relationships with customers. We have an excellent reputation for offering a quality service. But, having said that, we don't stand still. We're always moving forward.

What brands do you stock?
We have some stunning eyewear in at the moment, with Anna Sui, Mexx, Vogue, Rip Curl, Animal and Dirty Dog and we're very excited at our two new ranges Superdry and Tiffany. With only 36 practices in the country qualified to carry these brands, we are delighted that the brands considered us worthy.

So does that mean that Davies and Jones is expensive?
No, not at all. We operate the NHS voucher scheme and these frames are free. We also have various discount packages and our very popular Sunspec package - ideal for the spring.

Do you offer ranges for children?
Yes we offer free NHS specs and a broad range of designer ranges.

What do you think makes you so successful?

It all comes down to team work and our ability to offer a great service using the latest technology. Generations of families come here who then spread the good word to friends and colleagues. We're also a happy team and I think this comes across. Well, I know it does as it's been mentioned quite a few times.



Davies and Jones Optometrists
To make an appointment please
telephone one of the practices below:
Ferndale 01443 730214
Porth 01443 682284
Talbot Green 01443 223124
Treorchy 01443 773879
Treherbert 01443 775899
Dinas Powys 029 2051 4089
www.daviesandjonesoptometrists.co.uk
 
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